Personal branding extends beyond social media—it’s crucial for an artist’s website, project proposals, and any offers they send out. The strategies covered in the webinar will help participants create a cohesive and compelling brand identity that works across all platforms. While Instagram will be the primary focus for visual storytelling, we’ll also explore how these branding techniques apply to LinkedIn, Facebook, websites, and even offline materials like portfolios and project proposals. This ensures that artists present themselves consistently and professionally, no matter where their work is showcased.
Your online presence is more than just a social media feed—it’s your portfolio, your marketing tool, and a direct reflection of your professional identity.
Whether on Instagram, LinkedIn, Facebook, or your personal website, strong branding helps you attract clients, collaborators, and new opportunities. With extensive experience in personal branding and visual storytelling, Pola Laamanen will share expert insights on how artists can elevate their professional presence online. She has been featured in publications such as Vogue Scandinavia, the Embroidery Magazine, and has collaborated with brands like Marimekko, Mum’s, AIDA Impact, and BUCKET Agency.
WEBINAR (1.5 h)
1h Theory Best practices for visual storytelling, branding, and engagement strategies tailored for Instagram and beyond. We’ll also explore how these techniques apply to platforms like LinkedIn, Facebook, and artist websites. Full presentation with links will be available to all participants of the webinar.
30 min Q&A A chance to ask specific questions and get expert insights on personal branding, social media strategy, and portfolio presentation. If there are fewer questions, we will analyze one participant’s Instagram account live to identify areas for improvement and provide actionable feedback.
Webinar: Personal Branding for Artists
When: Thursday 24.4.2025 at 14.00-15.30.
Where: Online
Language: While the webinar will be conducted in English, Pola can also answer questions in Finnish (selkosuomi) if needed and will do her best to assist in both languages.
Participation fee: Free
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